social networks
Reading and Links for 2009-03-31
- What Social Media Means for Search
"The separation between search and social media is melting away, and a new paradigm is taking hold." - Skimmer, a lifestreaming tool
Definitely worth checking out, or at least keeping your eye on - Relationship Symmetry in Social Networks: Why Facebook will go Fully Asymmetric
I agree, but they might just keep Page? I think that keeps a nice separation of Friends and Followers (Use user accounts for friends, use pages for followers) - How To Monetize A Social Network: MySpace And Facebook Should Follow TenCent
Sshhh! Don't let the cat out of the bag. We know this very well over at http://www.workatplay.com. Micro-transactions are the hip new business model. - Steel Cage Debate On The Future Of Online Advertising: Danny Sullivan Vs. Eric Clemons
"The separation between search and social media is melting away, and a new paradigm is taking hold." - Customer Service is the New PR
"My takeaway is that this isn't just a CRM concern, but rather it requires close coordination between customer service and PR."
Knowledge is power.
Charlene Li on Future Of Social Networks from SXSW
Charlene Li is awesome. Here is her latest from SXSW: "The Future Of Social Networks"
Thesis: Social networks will be like air.Description: Your friends, your family, the people you care about, the people like you, will be available anywhere and anytime that you need them.
Examples: (Accompanying screenshots are in the slideshow.)
* Shopping: When buying something on Amazon, you'll be able to filter reviews to see those from friends, or chat with your music-loving friends to get advice on which headphones are best. (Slides 5-6)
* Events: At conferences, you'll be able to find friends or people with similar interests who are in the same session with you. (Slide 7)
* Mobile: Apps on devices like iPhone will recognize when friends have the same app downloaded too, and invite them to play games, interact with content, etc. (Slide 8)
* TV: Twitter streams were integrated into Current TV's presidential debates coverage. Integra5 is building a platform that will enable friends (via Facebook Connect) to chat with each other right on the TV screen via PC or mobile. (Slides 9-10)
* Enterprise: Salesforce.com integrates Facebook profiles into customer records, while Lotus Notes shows the LinkedIn profile of an email sender. (Slide 11)
There is also a summary of her presentation over at Amy Sample Ward's blog.
My view? A good deck indeed, and makes me marvel at the future - but it reminds me alot of the thinking that went into Razorfish's presentation back in December.
