reading
Links and Reading for 2009-04-13
- Web Trends Map on Flickr
Really great diagram indicating the players of the web: both domains and people. - Future: How The Social Contract Between People and Brands Will Evolve
In a previous post, I highlighted how this simple technology will shift the power from marketers to customers, and as a result registrations pages will go extinct. How will this happen? Because people will be able to control their identity, and can choose to expose as much or as little information as they want to brands and websites, they are now in control.
I am not sure I holistically agree with the prediction, but I think the argument is sound. Something to consider though: People will always exchange their information for things of value. - The Future of Social Media Marketing - Social Media Roadshow 2009 @ SMEI
Great insights from thought leaders in the social media space. - 7 benefits of social media outsourcing
Outsourcing social media publishing and conversation? Does this violate the best practice of authenticity and transparency? - What Best Buy is doing with Social Technologies
- A Google Ranking Experiment
Two SEOs strategies go toe to toe. Who will win?
Knowledge is power.
Reading and Links for 2009-03-31
- What Social Media Means for Search
"The separation between search and social media is melting away, and a new paradigm is taking hold." - Skimmer, a lifestreaming tool
Definitely worth checking out, or at least keeping your eye on - Relationship Symmetry in Social Networks: Why Facebook will go Fully Asymmetric
I agree, but they might just keep Page? I think that keeps a nice separation of Friends and Followers (Use user accounts for friends, use pages for followers) - How To Monetize A Social Network: MySpace And Facebook Should Follow TenCent
Sshhh! Don't let the cat out of the bag. We know this very well over at http://www.workatplay.com. Micro-transactions are the hip new business model. - Steel Cage Debate On The Future Of Online Advertising: Danny Sullivan Vs. Eric Clemons
"The separation between search and social media is melting away, and a new paradigm is taking hold." - Customer Service is the New PR
"My takeaway is that this isn't just a CRM concern, but rather it requires close coordination between customer service and PR."
Knowledge is power.
