marketing
Trend: Pay me money to blog, I'm a blogger
The past year has given rise to a number of services that offer advertisers the ability to pay bloggers to post about certain products or services. While there was initially quite a backlash by the blogging community over issues such as disclosure and forced-positive reviews, other companies have sprung up to make the service more ethical and transparent.
With traditional marketing failing, many advertisers are turning to bloggers, who have been proven to deliver excellent results through 'pseudo word of mouth marketing'.
PayPerPost.com, and ReviewMe.com are two of the most prominent players in this field.
Trend: Educational Entrepreneurism and the Personal MBA
If you haven't heard of Josh Kaufman's Personal MBA Program, then you've already missed the boat on the emerging trend of educational entrepreneurism. The Personal MBA is a collection of books that can increase your knowledge of business with a fraction of the cost of a full blown MBA, "all without setting foot inside a classroom".
Josh, after being motivated by marketing guru Seth Godin, created a manifesto detailing some 42 books and periodicals. He claims that by investing time and effort in using these resources, once can progressively develop a greater understanding of business and increase your effectiveness at work.
