Only 16% of Professionals Measure the ROI of Social Media Campaigns
Despite widespread adoption of social media, measurement still lags. Only 16% of those polled said they currently measured ROI for their social media programs. More than four in 10 respondents did not even know whether the social tools they were using had ROI measurement capabilities.
So much blind faith for something that is so easy to measure. Granted converting raw metrics into dollars is a challenge, but not all ROI metrics need to be based on money.
Source: http://www.emarketer.com/Article.aspx?R=1007286#
The Death of the Newspaper
Shocking (although not suprising) infographic report from Mint.com.
Not surprisingly, Newspapers are dying.
How Companies Are Benefiting From Web 2.0
McKinsey finally published their Global Survey results on Web 2.0 applications in the enterprise and their effects on business. The study is backed by survey responses by almost 1,7000 global executives.
What did they say?
Their responses suggest why Web 2.0 remains of high interest: 69 percent of respondents report that their companies have gained measurable business benefits, including more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues. Companies that made greater use of the technologies, the results show, report even greater benefits. We also looked closely at the factors driving these improvements—for example, the types of technologies companies are using, management practices that produce benefits, and any organizational and cultural characteristics that may contribute to the gains. We found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a “networked company,” linking themselves with customers and suppliers through the use of Web 2.0 tools. Despite the current recession, respondents overwhelmingly say that they will continue to invest in Web 2.0.
Read the entire study. No big surprises to the 'clued in' crowd: Marketing and Knowledge Sharing are a significant benefit.
Dan Pink on the surprising science of motivation
Just watched this. I'm a strong believer in ROWE, so this was very interesting to watch.
Thanks to The Why of the Web for bringing this to my attention.
