Sumolabs

Tip 1: Tie yourself to a bigger trend

Tip 2: Take every opportunity to meet a journalist in person

Tip 3: Engage heavily with users

Tip 4: Create a Media Kit or Media Resources section

Tip 5: Be a source of data

Coca-cola, Starbucks, Disney, Victoria's Secret and iTunes round out the top five.

The Big Money's inaugural Facebook 50 list, honors the companies best using Facebook to supplement traditional business practices.

Twitter lists are all the rage. However, Michael Gray does a great job of summarizing the situations where Twitter lists could be a bad thing.

So what are some takeaways:

• Monitor what lists you are on regularly. If something bad pops up, take steps to correct it before it’s too late.
• If you see this being abused, let a search engine representative know. Don’t expect them to take it down, but the sooner they see it being abused the sooner they will work to combat it.
• If you run a UGC site, be on the lookout for how people can abuse your system. The last thing you want is to end up with a  squidoo spam problem and have the search engines take action against you.